Investor Information Demand: Evidence from Google Searches Around Earnings Announcements

Journal of Accounting Research, Forthcoming

55 Pages Posted: 26 Jan 2012 Last revised: 26 Jul 2014

Michael S. Drake

Brigham Young University - Marriott School

Darren T. Roulstone

Ohio State University (OSU) - Fisher College of Business

Jacob R. Thornock

Brigham Young University

Date Written: January 24, 2012

Abstract

The objective of this study is to investigate factors that influence investor information demand around earnings announcements and to provide insights into how variation in information demand impacts the capital market response to earnings. The internet is one channel through which public information is disseminated to investors and we propose that one way that investors express their demand for public information is via Google searches. We find that abnormal Google search increases about two weeks prior to the earnings announcement, spikes markedly at the announcement, and continues at high levels for a period after the announcement. This finding suggests that information diffusion is not instantaneous with the release of the earnings information, but rather is spread over a period surrounding the announcement. We also find that information demand is positively associated with media attention and news, and is negatively associated with investor distraction. When investors search for more information in the days just prior to the announcement, pre-announcement price and volume changes reflect more of the upcoming earnings news and there is less of a price and volume response when the news is announced. This result suggests that when investors demand more information about a firm, the information content of the earnings announcement is partially preempted.

Keywords: Information Demand, Earnings Announcements, Information Content, Price Discovery

Suggested Citation

Drake, Michael S. and Roulstone, Darren T. and Thornock, Jacob R., Investor Information Demand: Evidence from Google Searches Around Earnings Announcements (January 24, 2012). Journal of Accounting Research, Forthcoming. Available at SSRN: https://ssrn.com/abstract=1991455

Michael S. Drake

Brigham Young University - Marriott School ( email )

United States

Darren T. Roulstone (Contact Author)

Ohio State University (OSU) - Fisher College of Business ( email )

2100 Neil Avenue
Columbus, OH 43210-1144
United States

Jacob Thornock

Brigham Young University ( email )

Provo, UT 84602
United States
8014220828 (Phone)

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