Pitch Your Project!

Posted: 27 Jan 2012

See all articles by Thomas J. Steenburgh

Thomas J. Steenburgh

University of Virginia - Darden Graduate School of Business

Date Written: February 28, 2011

Abstract

No matter what you do later in your career, you are going to have to learn how to pitch ideas. Perhaps you will want to convince a venture capitalist to invest in your new business idea. Perhaps you will want to convince your company to develop an innovative product. Perhaps you will want to convince your board of directors that it is worth developing a new market segment. This exercise helps students practice the skill of getting other people interested in their ideas.

Learning Objective: The goals of this exercise are: to practice the skill of getting other people interested in your ideas to practice the skill of helping other people develop their ideas

Suggested Citation

Steenburgh, Thomas J., Pitch Your Project! (February 28, 2011). Harvard Business School Marketing Unit Case No. 511-116. Available at SSRN: https://ssrn.com/abstract=1992497

Thomas J. Steenburgh (Contact Author)

University of Virginia - Darden Graduate School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

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