Hybrid Electric Vehicles: A 2011 Update
Posted: 27 Jan 2012
Date Written: May 5, 2011
This case is an addendum that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011.
Learning Objective: This case should be used in conjunction with HBS Case No. 502-025, "The Future of Hybrid Electric Cars," to look at how a complex product gets adopted in the marketplace.
Suggested Citation: Suggested Citation