Hybrid Electric Vehicles: A 2011 Update

Posted: 27 Jan 2012

Date Written: May 5, 2011

Abstract

This case is an addendum that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011.

Learning Objective: This case should be used in conjunction with HBS Case No. 502-025, "The Future of Hybrid Electric Cars," to look at how a complex product gets adopted in the marketplace.

Suggested Citation

Gourville, John T., Hybrid Electric Vehicles: A 2011 Update (May 5, 2011). Harvard Business School Marketing Unit Case No. 511-125. Available at SSRN: https://ssrn.com/abstract=1992565

John T. Gourville (Contact Author)

Harvard Business School ( email )

Soldiers Field
Boston, MA 02163
United States
617-495-6133 (Phone)
617-496-5637 (Fax)

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