Note on Evaluating Empirical Research

Posted: 27 Jan 2012

See all articles by Michael I. Norton

Michael I. Norton

Harvard Business School - Marketing Unit

Date Written: July 20, 2011

Abstract

This note is intended to provide students with a basic understanding of how to evaluate empirical research papers. While reading both case studies and empirical research require close attention and scrutiny, evaluating empirical research requires a different "lens" - this note briefly outlines how to adopt this mindset. It includes a review of the major sections of an empirical research paper (Introduction, method, Results, and Discussion), as well as guidelines on how to evaluate each section.

Learning Objective: To provide students with a basic understanding of how to evaluate empirical research papers.

Suggested Citation

Norton, Michael I., Note on Evaluating Empirical Research (July 20, 2011). Harvard Business School Marketing Unit Case No. 512-019. Available at SSRN: https://ssrn.com/abstract=1992588

Michael I. Norton (Contact Author)

Harvard Business School - Marketing Unit ( email )

Soldiers Field
Boston, MA 02163
United States

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