Continental Media Group: Business Highlights

Posted: 31 Jan 2012

See all articles by Robert Simons

Robert Simons

Harvard University - Business School (HBS)

Kathryn Rosenberg

Harvard College

Date Written: April 11, 2011


Continental Media Group has a series of business reviews struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top managers-the Friday Packet-is described and illustrated in exhibits. Top managers use this system to focus organizational attention on the critical uncertainties of the business. Provides examples of how new strategies emerge from the dialogue that is generated by the interactive control system.

Learning Objective: To illustrate interactive controls in action.

Suggested Citation

Simons, Robert and Rosenberg, Kathryn, Continental Media Group: Business Highlights (April 11, 2011). Harvard Business School Accounting & Management Unit Case No. 110-087. Available at SSRN:

Robert Simons (Contact Author)

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Kathryn Rosenberg

Harvard College ( email )

Cambridge, MA 02138
United States

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