Posted: 29 Jan 2012
Date Written: January 3, 2011
In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully raising another venture capital round for his nine month-old Facebook dating application. The case recounts the process of launching a consumer internet startup, from idea conception through initial efforts to validate the concept, followed by product launch and subsequent business model "pivots."
Learning Objective: Illustrates "lean startup" management practices, e.g., how to validate a concept prior to launch, launching with a minimum viable product and pivoting to a new business model.
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