Triangulate

Posted: 29 Jan 2012

See all articles by Thomas R. Eisenmann

Thomas R. Eisenmann

Harvard University - Entrepreneurial Management Unit

Lauren Barley

affiliation not provided to SSRN

Date Written: January 3, 2011

Abstract

In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully raising another venture capital round for his nine month-old Facebook dating application. The case recounts the process of launching a consumer internet startup, from idea conception through initial efforts to validate the concept, followed by product launch and subsequent business model "pivots."

Learning Objective: Illustrates "lean startup" management practices, e.g., how to validate a concept prior to launch, launching with a minimum viable product and pivoting to a new business model.

Suggested Citation

Eisenmann, Thomas R. and Barley, Lauren, Triangulate (January 3, 2011). Harvard Business School Technology & Operations Mgt. Unit Case No. 811-055, Available at SSRN: https://ssrn.com/abstract=1993201

Thomas R. Eisenmann (Contact Author)

Harvard University - Entrepreneurial Management Unit ( email )

Cambridge, MA 02163
United States

Lauren Barley

affiliation not provided to SSRN ( email )

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