Factors Affecting Greek Adolescents' Choices of Drinks and Sweets for School Snacks

10 Pages Posted: 30 Jan 2012

See all articles by Smaro Papakonstantinou

Smaro Papakonstantinou

affiliation not provided to SSRN

Anna Zarkada

Athens University of Economics and Business - Department of Business Administration

Ilias Kapareliotis

Abertay Dundee University

Date Written: January 28, 2012

Abstract

The importance of a healthy diet, especially for teens, is indisputable as it contributes positively to their growth and health and impacts on life-long nutritional patterns. This paper presents the results of an empirical study school lunch and snacking choices in early adolescence. The study utilized a quasi-experimental and questionnaire survey technique involving 300 pupils, of four Athenian high schools, aged between 12 and 14. Results regarding pupils' dietary requirements showed that pupils adopt a healthy approach and that marketing activities aren't so much regarding the choice or the brand that they would buy from the canteen. Their behavior is much more influenced from social factors mainly by the parental habits and advices they receive.

Keywords: consumer behaviour, teen marketing, food marketing

Suggested Citation

Papakonstantinou, Smaro and Zarkada, Anna and Kapareliotis, Ilias, Factors Affecting Greek Adolescents' Choices of Drinks and Sweets for School Snacks (January 28, 2012). Available at SSRN: https://ssrn.com/abstract=1994492 or http://dx.doi.org/10.2139/ssrn.1994492

Smaro Papakonstantinou

affiliation not provided to SSRN

Anna Zarkada (Contact Author)

Athens University of Economics and Business - Department of Business Administration ( email )

Athens
Greece

Ilias Kapareliotis

Abertay Dundee University ( email )

Bell Street

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