Innovation and the Market Value of Firms

THE HANDBOOK OF MARKETING AND FINANCE, Elgar, Forthcoming

Mays Business School Research Paper No. 2012-27

35 Pages Posted: 2 Feb 2012

See all articles by Alina Sorescu

Alina Sorescu

Texas A&M University - Department of Marketing

Date Written: January 31, 2012

Abstract

Does innovation increase shareholder value? While many researchers and practitioners believe that it does, little consensus surrounds the magnitude of the economic rents to innovation and the determinants of these rents, primarily because they vary across industries and ways in which innovation is measured. This chapter has three main goals. First, I present a structured overview of prior research, summarizing what we currently know about the relation between innovation and shareholder value and the determinants of this relation. Second, I discuss several stock market-based metrics used in previous studies and the type of data necessary to appropriately utilize these metrics. Finally, I identify topics in need of future research and I propose a research agenda for the innovation domain.

Suggested Citation

Sorescu, Alina, Innovation and the Market Value of Firms (January 31, 2012). THE HANDBOOK OF MARKETING AND FINANCE, Elgar, Forthcoming; Mays Business School Research Paper No. 2012-27. Available at SSRN: https://ssrn.com/abstract=1996732

Alina Sorescu (Contact Author)

Texas A&M University - Department of Marketing ( email )

430 Wehner
College Station, TX 77843-4218
United States

Register to save articles to
your library

Register

Paper statistics

Downloads
344
Abstract Views
1,129
rank
87,270
PlumX Metrics