PunchTab, Inc.

Posted: 2 Feb 2012

See all articles by Ramana Nanda

Ramana Nanda

Harvard University - Entrepreneurial Management Unit

William Kerr

Harvard University - Entrepreneurial Management Unit

Lauren Barley

affiliation not provided to SSRN

Date Written: October 19, 2011

Abstract

PunchTab was a Silicon Valley startup, founded in 2011, that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.

Learning Objective: To illustrate an early-stage company's financing strategy, specifically the criteria and methodology for selecting initial investors.

Suggested Citation

Nanda, Ramana and Kerr, William R. and Barley, Lauren, PunchTab, Inc. (October 19, 2011). Harvard Business School Entrepreneurial Management Case No. 812-033. Available at SSRN: https://ssrn.com/abstract=1997383

Ramana Nanda (Contact Author)

Harvard University - Entrepreneurial Management Unit ( email )

Boston, MA 02163
United States

HOME PAGE: http://www.people.hbs.edu/rnanda

William R. Kerr

Harvard University - Entrepreneurial Management Unit ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Lauren Barley

affiliation not provided to SSRN ( email )

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