Posted: 2 Feb 2012
Date Written: October 19, 2011
PunchTab was a Silicon Valley startup, founded in 2011, that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.
Learning Objective: To illustrate an early-stage company's financing strategy, specifically the criteria and methodology for selecting initial investors.
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