Ensighten

Posted: 2 Feb 2012

See all articles by Lena G. Goldberg

Lena G. Goldberg

affiliation not provided to SSRN

Michael J. Roberts

North Carolina State University - Department of Agricultural & Resource Economics

Date Written: October 26, 2011

Abstract

Focuses on a small start-up software company engaged in a negotiation over its software licensing agreement with a very large potential client. The entrepreneur must weigh legal and business issues versus his desire to land the key customer.

Learning Objective: Highlight legal and business issues involved in the negotiation of a software license/subscription agreement.

Suggested Citation

Goldberg, Lena G. and Roberts, Michael J., Ensighten (October 26, 2011). Harvard Business School Entrepreneurial Management Case No. 812-050. Available at SSRN: https://ssrn.com/abstract=1997386

Lena G. Goldberg (Contact Author)

affiliation not provided to SSRN ( email )

Michael J. Roberts

North Carolina State University - Department of Agricultural & Resource Economics ( email )

Box 8109
3332 Nelson Hall
Raleigh, NC 27695-8109
United States
(919) 513-8060 (Phone)
(919) 515-1824 (Fax)

HOME PAGE: http://www4.ncsu.edu/~mjrober2/main/Home.html

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