Note on Neuromarketing

Posted: 5 Feb 2012

See all articles by Uma Karmarkar

Uma Karmarkar

affiliation not provided to SSRN

Date Written: December 14, 2011

Abstract

This note provides some general perspective on the neuromarketing field, with a discussion of both current practices and future directions.

Learning Objective: Background information on new developments and technologies in marketing.

Suggested Citation

Karmarkar, Uma, Note on Neuromarketing (December 14, 2011). Harvard Business School Marketing Unit Case No. 512-031. Available at SSRN: https://ssrn.com/abstract=1998183

Uma Karmarkar (Contact Author)

affiliation not provided to SSRN

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