Exeter Group, Inc. (B)

Posted: 4 Feb 2012

See all articles by Robert G. Eccles

Robert G. Eccles

University of Oxford - Said Business School

Narakesari Das Narayandas

Harvard Business School - Marketing Unit

Kerry Herman

Harvard Business School

Date Written: September 14, 2011

Abstract

This case presents a brief description of the decisions the company made regarding whether or not to pursue each of the four projects that are the basis of the (A) case.

Learning Objective: To illustrate how criteria must be developed for making choices regarding the firm's project and client portfolio.

Suggested Citation

Eccles, Robert G. and Narayandas, Narakesari Das and Herman, Kerry, Exeter Group, Inc. (B) (September 14, 2011). Harvard Business School Organizational Behavior Unit Case No. 412-035. Available at SSRN: https://ssrn.com/abstract=1998285

Robert G. Eccles (Contact Author)

University of Oxford - Said Business School ( email )

Park End Street
Oxford, OX1 1HP
Great Britain

Narakesari Das Narayandas

Harvard Business School - Marketing Unit ( email )

Soldiers Field
Boston, MA 02163
United States

Kerry Herman

Harvard Business School ( email )

Cambridge, MA
United States

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