Orientation to Leadership Intelligence Days, 2011, Module Note

Posted: 4 Feb 2012

Date Written: September 5, 2011

Abstract

Learning Objective: To explore considerations in developing a digital/social-media marketing strategy and justifying its components.

Suggested Citation

Margolis, Joshua D. and Mayo, Anthony J, Orientation to Leadership Intelligence Days, 2011, Module Note (September 5, 2011). Harvard Business School Organizational Behavior Unit Case No. 412-057. Available at SSRN: https://ssrn.com/abstract=1998290

Joshua D. Margolis (Contact Author)

Harvard University ( email )

1875 Cambridge Street
Cambridge, MA 02138
United States

Anthony J Mayo

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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