GoodGuide

Posted: 4 Feb 2012

See all articles by George Serafeim

George Serafeim

Harvard University - Harvard Business School

Robert G. Eccles

University of Oxford - Said Business School

Tiffany A. Clay

Harvard Business School

Date Written: September 7, 2011

Abstract

GoodGuide, a high-technology start-up company, founded by University of California Professor at Berkley Dara O'Rourke is at a critical junction. The venture capital funded company has yet to find the business model to monetize a very promising product that provides consumers and manufacturers with information about the sustainability of a product.

Learning Objective: This case is used to illustrate the tensions and trade-offs in achieving both economic goals and the social mission of the corporation.

Suggested Citation

Serafeim, George and Eccles, Robert G. and Clay, Tiffany A., GoodGuide (September 7, 2011). Harvard Business School Accounting & Management Unit Case No. 112-031. Available at SSRN: https://ssrn.com/abstract=1998318

George Serafeim (Contact Author)

Harvard University - Harvard Business School ( email )

381 Morgan Hall
Boston, MA 02163
United States

HOME PAGE: http://goo.gl/q4cJ5A

Robert G. Eccles

University of Oxford - Said Business School ( email )

Park End Street
Oxford, OX1 1HP
Great Britain

Tiffany A. Clay

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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