Abstract

https://ssrn.com/abstract=1998467
 
 

Citations (2)



 


 



Does Higher Transparency Lead to More Search in Online Auctions?


Ernan Haruvy


University of Texas at Dallas - Naveen Jindal School of Management

Peter T. L. Popkowski Leszczyc


University of Alberta - Department of Marketing, Business Economics & Law

Yu Ma


Independent

February 2, 2012

Production and Operations Management, Forthcoming

Abstract:     
In a controlled field experiment, we examine pairs of auctions for identical items under different conditions. We find that auction design features that are under the control of the auctioneer - including information transparency, number of simultaneous auctions, and the degree of overlap between simultaneous auctions - affect bidder search and choice. Clickstream data show that a significant relationship between information transparency and price dispersion can be linked to search. Specifically, the effect of information transparency on price dispersion is fully mediated by lookup behavior. Combining these findings, we make auction design recommendations regarding the provision of product and value information.

Number of Pages in PDF File: 35

Keywords: Auctions, field experiments, search, clickstream data

JEL Classification: C93, D12, D44, D83, M30, M34


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Date posted: February 25, 2012  

Suggested Citation

Haruvy, Ernan and Popkowski Leszczyc, Peter T. L. and Ma, Yu, Does Higher Transparency Lead to More Search in Online Auctions? (February 2, 2012). Production and Operations Management, Forthcoming. Available at SSRN: https://ssrn.com/abstract=1998467

Contact Information

Ernan Haruvy
University of Texas at Dallas - Naveen Jindal School of Management ( email )
P.O. Box 830688
Richardson, TX 75083-0688
United States
Peter T. L. Popkowski Leszczyc (Contact Author)
University of Alberta - Department of Marketing, Business Economics & Law ( email )
Edmonton, Alberta T6G 2R6
Canada
780-492-1866 (Phone)
780-492-3325 (Fax)
HOME PAGE: http://www.bus.ualberta.ca/ppopkowski/

Yu Ma
Independent
No Address Available
Feedback to SSRN


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