CP Group: Balancing the Needs of a Family Business with the Needs of a Family of Businesses

Posted: 4 Feb 2012

See all articles by William C. Kirby

William C. Kirby

Harvard Business School

Tracy Manty

Harvard University - Business School (HBS)

Date Written: November 17, 2011

Abstract

As a second generation business leader, Chairman Dhanin Chearavanont took over the family agribusiness company and built it to become a major diversified conglomerate in Thailand and expanded the business in SE Asia and China. While growing the business, he and his brothers created a holding company to both maintain and separate the interests of the family with the growing business units. As a third and possibly fourth generation of Chearavanonts enter the company, how has Chairman Dhanin created a business culture that maintains the closeness of a family business with the strategic vision, innovations, and transparency of a professionally run company -- especially given the fact that many business units are public companies? This case seeks to outline the balance of a family business with the needs of a growing and competitive international conglomerate.

Learning Objective: Family business dynamics in a mature conglomerate.

Suggested Citation

Kirby, William C. and Manty, Tracy, CP Group: Balancing the Needs of a Family Business with the Needs of a Family of Businesses (November 17, 2011). Harvard Business School General Management Unit Case No. 312-059, Available at SSRN: https://ssrn.com/abstract=1998990

William C. Kirby (Contact Author)

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Tracy Manty

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
900
PlumX Metrics