Social Innovation at salesforce.com

Posted: 4 Feb 2012

See all articles by Christopher Marquis

Christopher Marquis

Cornell University; Harvard University - Harvard Kennedy School (HKS)

Marley Kornreich

affiliation not provided to SSRN

Robert Thomason

affiliation not provided to SSRN

Date Written: October 5, 2011

Abstract

Salesforce.com recently implemented an innovative social enterprise business model whereby the Salesforce.com Foundation funds its operations and grant budget by selling discounted Salesforce.com software licenses to nonprofits and education clients. The case recounts the development and initial stages of this project and the trade-offs inherent in mixing social and business goals. Furthermore, as background, the case also provides detail on Salesforce's 1-1-1 business model whereby the company contributes 1 percent of product, 1 percent of equity, and 1 percent of employee hours back to the communities it serves.

Learning Objective: To discuss corporate social innovation and the tensions inherent in mixing social and business goals.

Suggested Citation

Marquis, Christopher and Kornreich, Marley and Thomason, Robert, Social Innovation at salesforce.com (October 5, 2011). Harvard Business School Organizational Behavior Unit Case No. 412-049, Available at SSRN: https://ssrn.com/abstract=1999006

Christopher Marquis (Contact Author)

Cornell University ( email )

363 Sage Hall
Ithaca, NY 14853
United States

HOME PAGE: http://www.chrismarquis.com

Harvard University - Harvard Kennedy School (HKS) ( email )

79 John F. Kennedy Street
Cambridge, MA 02138
United States

Marley Kornreich

affiliation not provided to SSRN ( email )

Robert Thomason

affiliation not provided to SSRN ( email )

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