Social Innovation at salesforce.com
Posted: 4 Feb 2012
Date Written: October 5, 2011
Salesforce.com recently implemented an innovative social enterprise business model whereby the Salesforce.com Foundation funds its operations and grant budget by selling discounted Salesforce.com software licenses to nonprofits and education clients. The case recounts the development and initial stages of this project and the trade-offs inherent in mixing social and business goals. Furthermore, as background, the case also provides detail on Salesforce's 1-1-1 business model whereby the company contributes 1 percent of product, 1 percent of equity, and 1 percent of employee hours back to the communities it serves.
Learning Objective: To discuss corporate social innovation and the tensions inherent in mixing social and business goals.
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