Whither the Legacy of FIFA 2010 World Cup for Entrepreneurship in South Africa?
African Journal of Business and Economic Research, Vol. 6, No. 1, pp. 44-61, 2011
18 Pages Posted: 12 Feb 2012 Last revised: 10 Apr 2012
Date Written: July 12, 2011
The FIFA 2010 World Cup (FWC2010 henceforth) remains the coveted trophy for players, managers, and competing nations. It is not only a symbol of national pride but also an opportunity for business start-ups, growth and development. Prior to the recently concluded FWC2010 in South Africa, the 2009 GEM South Africa Report entitled “With a Difference” was launched to a packed audience at the Graduate School of Business, University of Cape Town (on Thursday 13th May 2010). The launch attracted academics, businessmen, government representatives, NGOs and numerous other stakeholders – whose interest was shown particularly because the country was hosting the FWC2010 a month later in June. However, there were speculations as to what effect this event has and/ or would have on entrepreneurial activity in the country. Such speculation is what this paper primarily seeks to address in the aftermath of the global event.
Keywords: FIFA 2010, Enterprise Development, Entrepreneurship, South Africa
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