Whither the Legacy of FIFA 2010 World Cup for Entrepreneurship in South Africa?

African Journal of Business and Economic Research, Vol. 6, No. 1, pp. 44-61, 2011

18 Pages Posted: 12 Feb 2012 Last revised: 10 Apr 2012

See all articles by Nnamdi O. Madichie

Nnamdi O. Madichie

School of Business, Law and Social Sciences, University of Abertay, Dundee

Date Written: July 12, 2011

Abstract

The FIFA 2010 World Cup (FWC2010 henceforth) remains the coveted trophy for players, managers, and competing nations. It is not only a symbol of national pride but also an opportunity for business start-ups, growth and development. Prior to the recently concluded FWC2010 in South Africa, the 2009 GEM South Africa Report entitled “With a Difference” was launched to a packed audience at the Graduate School of Business, University of Cape Town (on Thursday 13th May 2010). The launch attracted academics, businessmen, government representatives, NGOs and numerous other stakeholders – whose interest was shown particularly because the country was hosting the FWC2010 a month later in June. However, there were speculations as to what effect this event has and/ or would have on entrepreneurial activity in the country. Such speculation is what this paper primarily seeks to address in the aftermath of the global event.

Keywords: FIFA 2010, Enterprise Development, Entrepreneurship, South Africa

Suggested Citation

Madichie, Nnamdi O., Whither the Legacy of FIFA 2010 World Cup for Entrepreneurship in South Africa? (July 12, 2011). African Journal of Business and Economic Research, Vol. 6, No. 1, pp. 44-61, 2011. Available at SSRN: https://ssrn.com/abstract=1999383

Nnamdi O. Madichie (Contact Author)

School of Business, Law and Social Sciences, University of Abertay, Dundee ( email )

Bell Street
Dundee, DD1
United Kingdom

HOME PAGE: http://https://www.abertay.ac.uk/schools/school-of-business-law-and-social-sciences/

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