Building and Nurturing a High Performance - High Integrity Corporate Culture

20 Pages Posted: 7 Feb 2012

Date Written: February 7, 2012


This chapter reviews the challenges faced by top management teams as they strive to create corporate cultures marrying a healthy search for performance with a strong sense of integrity. I present and discuss two major types of ethical breakdowns. In some cases, individuals know what they should do – or not to do – but choose nonetheless to follow the unethical path, a decision that they then need to rationalize and which often places them on a slippery slope. More frequently, individuals will not even realize that they are making an inappropriate decision, as they fall prey to ethical fading or to any of a variety of cognitive biases. I review possible interventions to improve the situation, including some well-intentioned but counter-intuitively dysfunctional approaches. I conclude with a few implications for practice and for educators.

Keywords: Leadership, Culture, Integrity, Performance, Ethical Breakdowns, Transgressions

Suggested Citation

Manzoni, Jean-Francois, Building and Nurturing a High Performance - High Integrity Corporate Culture (February 7, 2012). INSEAD Working Paper No. 2012/16/OB/IGLC, Available at SSRN: or

Jean-Francois Manzoni (Contact Author)

INSEAD - Organisational Behaviour ( email )

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