Riddikulus! Consumer Reflections on the Harry Potter Phenomenon

CONSUMING BOOKS: THE MARKETING AND CONSUMPTION OF LITERATURE, p. 146, S. Brown, Sage. 2006

14 Pages Posted: 13 Feb 2012  

Stephen Brown

Ulster University

Anthony Patterson

University of Liverpool

Date Written: February 13, 2006

Abstract

Harry Potter is one of the most amazing consumer crazes of recent years (Blake 2002). So much so, that there can't be a single person anywhere who hasn't heard of 'the boy who lived' and the best-selling books that bear his name (Rowling 1997, 1998, 1999, 2000, 2003). To date, five books in the seven-book series have been published and approximately 250 million copies have been sold worldwide (Brown 2002). This places the boy wizard third on the all-time bestsellers list, after The Bible (2.5 billion copies sold) and The Thoughts of Chairman Mao (800 million).

Keywords: Harry Pottter, Marketing, Consumer Response, Literary Analysis

Suggested Citation

Brown, Stephen and Patterson, Anthony, Riddikulus! Consumer Reflections on the Harry Potter Phenomenon (February 13, 2006). CONSUMING BOOKS: THE MARKETING AND CONSUMPTION OF LITERATURE, p. 146, S. Brown, Sage. 2006 . Available at SSRN: https://ssrn.com/abstract=2004520

Stephen Brown

Ulster University ( email )

Northland Road
Londonderry, BT48 7JL
Northern Ireland

Anthony Patterson (Contact Author)

University of Liverpool ( email )

Chatham Street
Liverpool, Merseyside L69 7ZH
United Kingdom

HOME PAGE: http://www.liv.ac.uk/management/staff/anthony-patterson/

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