On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010

Posted: 14 Feb 2012

See all articles by Clayton S. Rose

Clayton S. Rose

Harvard University - Business School (HBS)

Sandra J. Sucher

Harvard University - Business School (HBS)

Rachel Gordon

Harvard University - Business School (HBS)

Matthew Preble

Harvard University - Business School (HBS)

Date Written: October 21, 2010

Abstract

In October of 2010, Johnson & Johnson (J&J) was unable to extricate itself from a year long recall crisis that had subjected the firm to criticism from Congress and regulators, resulted in the resignation of one of the firm's most senior officers, and cost hundreds of millions of dollars from lost sales of J&J brands. This case examines the series of recalls, and the strategic and cultural changes at the company that may have led to the recalls. It allows for an exploration of the reality of the iconic J&J "Credo" - its long standing set of corporate values.

Learning Objective: Allow for discussion of the handling of an internally created crisis, and the linkage among strategic decisions, culture and corporate values. Can be paired with "James Burke: A Career in American Business" (A) and (B), HBS Nos. 389-177 and 390-030.

Suggested Citation

Rose, Clayton S. and Sucher, Sandra J. and Gordon, Rachel and Preble, Matthew, On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010 (October 21, 2010). Harvard Business School General Management Unit Case No. 311-029, Available at SSRN: https://ssrn.com/abstract=2004617

Clayton S. Rose (Contact Author)

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Sandra J. Sucher

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 479
Boston, MA 02163
United States

Rachel Gordon

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Matthew Preble

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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