Examining Relationships between Culture, Creativity and Business Stage in an Emerging Market: A Categorical Data Analysis of Vietnam’s Data Set
Centre Emile Bernheim Working Paper No. 12/006
36 Pages Posted: 14 Feb 2012 Last revised: 29 Jul 2019
Date Written: February 8, 2012
In this article, we offer a new way of exploring relationships between three different dimensions of a business operation, namely the stage of business development, the methods of creativity and the major cultural values. Although separately, each of these has gained enormous attention from the management research community, evidenced by a large volume of research studies, there have been not many studies that attempt to describe the logic that connect these three important aspects of a business; let alone empirical evidences that support any significant relationships among these variables. The paper also provides a data set and an empirical investigation on that data set, using a categorical data analysis, to conclude that examinations of these possible relationships are meaningful and possible for seemingly unquantifiable information. The results show that the most significant category among all creativity methods employed in Vietnamese enterprises is the “creative disciplines” rule in the “entrepreneurial phase,” while in general creative disciplines have played a critical role in explaining the structure of our data sample, for both stages of development in our consideration.
Keywords: 3-D creativity, Serendipity, Aha! Moment, Cultural values, Entrepreneurship, Categorical data, Log-linear model
JEL Classification: C02, L26, M21, Z10
Suggested Citation: Suggested Citation