Examining Relationships between Culture, Creativity and Business Stage in an Emerging Market: A Categorical Data Analysis of Vietnam’s Data Set

Centre Emile Bernheim Working Paper No. 12/006

36 Pages Posted: 14 Feb 2012 Last revised: 29 Jul 2019

See all articles by Quan Hoang Vuong

Quan Hoang Vuong

Université Libre de Bruxelles (ULB) - Solvay Brussels School of Economics and Management; Phenikaa University

Nancy K. Napier

Boise State University - College of Business & Economics

Tri Dung Tran

Date Written: February 8, 2012

Abstract

In this article, we offer a new way of exploring relationships between three different dimensions of a business operation, namely the stage of business development, the methods of creativity and the major cultural values. Although separately, each of these has gained enormous attention from the management research community, evidenced by a large volume of research studies, there have been not many studies that attempt to describe the logic that connect these three important aspects of a business; let alone empirical evidences that support any significant relationships among these variables. The paper also provides a data set and an empirical investigation on that data set, using a categorical data analysis, to conclude that examinations of these possible relationships are meaningful and possible for seemingly unquantifiable information. The results show that the most significant category among all creativity methods employed in Vietnamese enterprises is the “creative disciplines” rule in the “entrepreneurial phase,” while in general creative disciplines have played a critical role in explaining the structure of our data sample, for both stages of development in our consideration.

Keywords: 3-D creativity, Serendipity, Aha! Moment, Cultural values, Entrepreneurship, Categorical data, Log-linear model

JEL Classification: C02, L26, M21, Z10

Suggested Citation

Vuong, Quan Hoang and Napier, Nancy K. and Tran, Tri Dung, Examining Relationships between Culture, Creativity and Business Stage in an Emerging Market: A Categorical Data Analysis of Vietnam’s Data Set (February 8, 2012). Centre Emile Bernheim Working Paper No. 12/006, Available at SSRN: https://ssrn.com/abstract=2005142 or http://dx.doi.org/10.2139/ssrn.2005142

Quan Hoang Vuong (Contact Author)

Université Libre de Bruxelles (ULB) - Solvay Brussels School of Economics and Management ( email )

ULB CP 145/01
21 Ave. F.D. Roosevelt
Brussels, Bruxelles 1050
Belgium
+32-2-6504864 (Phone)
+32-2-6504188 (Fax)

HOME PAGE: http://www.ceb-ulb.com/vuong-quan-hoang.html

Phenikaa University ( email )

To Huu road, Yen Nghia
Ha Dong district
Hanoi, Hanoi 100803
Vietnam

HOME PAGE: http://sites.google.com/site/vuongqh2019/

Nancy K. Napier

Boise State University - College of Business & Economics ( email )

1910 University Drive
Boise, ID 83725
United States
208 426-1314 (Phone)
208 426-3637 (Fax)

HOME PAGE: http://cobe.boisestate.edu/graduate/faculty/VITAES/html%20format/Nancy%20Napier.htm

No contact information is available for Tri Dung Tran

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