Hollywood in India: Protecting Intellectual Property (A)

Posted: 18 Feb 2012

See all articles by Lakshmi Iyer

Lakshmi Iyer

Harvard Business School - Business, Government and the International Economy Unit

Namrata Arora

Harvard Business School

Date Written: February 25, 2011

Abstract

In January 2010, Fox Star Studios is preparing to release the Bollywood film My Name is Khan in Indian and international markets. What strategies should the company adopt to protect their intellectual property? How much should the company invest in anti-piracy initiatives? Should releases be restricted only to more secure digital screens? Should the company be concerned about the frequent comparisons of the movie with Forrest Gump, in light of several recent cases of Hollywood studios suing Bollywood producers for plagiarism?

Learning Objective: Discuss business strategies for firms to protect intellectual property rights in emerging markets. Includes issues related to both plagiarism and piracy in copyright industries, and legal frameworks in local and international law.

Suggested Citation

Iyer, Lakshmi and Arora, Namrata, Hollywood in India: Protecting Intellectual Property (A) (February 25, 2011). Harvard Business School BGIE Unit Case No. 711-017, Available at SSRN: https://ssrn.com/abstract=2006641

Lakshmi Iyer (Contact Author)

Harvard Business School - Business, Government and the International Economy Unit ( email )

Cambridge, MA
United States

Namrata Arora

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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