Hollywood in India: Protecting Intellectual Property (A)
Posted: 18 Feb 2012
Date Written: February 25, 2011
In January 2010, Fox Star Studios is preparing to release the Bollywood film My Name is Khan in Indian and international markets. What strategies should the company adopt to protect their intellectual property? How much should the company invest in anti-piracy initiatives? Should releases be restricted only to more secure digital screens? Should the company be concerned about the frequent comparisons of the movie with Forrest Gump, in light of several recent cases of Hollywood studios suing Bollywood producers for plagiarism?
Learning Objective: Discuss business strategies for firms to protect intellectual property rights in emerging markets. Includes issues related to both plagiarism and piracy in copyright industries, and legal frameworks in local and international law.
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