The Guardian: Transition to the Online World

Posted: 18 Feb 2012

See all articles by David J. Collis

David J. Collis

Harvard University - Business School (HBS)

Peter W. Olson

affiliation not provided to SSRN

Mary Furey

Harvard Business School

Date Written: June 16, 2011

Abstract

The Guardian had been an early innovator in online newspapers and had not only become the leading U.K. newspaper web site, but was making strides with audiences outside of the U.K. However, The Guardian had been losing money since 2000, and, in spite of the relative success of the website, online revenue remained less than 20% of the newspaper's total revenue. What changes would The Guardian have to make to sustain its mission of being "the world's leading liberal voice in perpetuity?"

Learning Objective: To foster a discussion around the dynamics of decline and renewal and managing through uncertainty; how was one company able to successfully transition across very different business models?

Suggested Citation

Collis, David J. and Olson, Peter W. and Furey, Mary, The Guardian: Transition to the Online World (June 16, 2011). Harvard Business School Strategy Unit Case No. 709-464. Available at SSRN: https://ssrn.com/abstract=2006681

David J. Collis (Contact Author)

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Peter W. Olson

affiliation not provided to SSRN ( email )

Mary Furey

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Here is the Coronavirus
related research on SSRN

Paper statistics

Abstract Views
718
PlumX Metrics