Emerging Nokia?

Posted: 18 Feb 2012

See all articles by Juan Alcacer

Juan Alcacer

Harvard University - Strategy Unit

Tarun Khanna

Harvard University - Strategy Unit

Mary Furey

Harvard Business School

Rakeen Sayeeda Mabud

Harvard University - Department of Government

Date Written: May 2, 2011

Abstract

By late 2009, Nokia was grappling with the decision of whether to recover its leading position in the high-profit developed markets, where they were losing market share to the likes of Apple and Samsung, or defend its market leadership in the low-margin, high-volume emerging markets. This case poses the following questions: Should Nokia stay the course, operating in both the developed and emerging markets, or should they forego one for the other? And what would this imply for the types of handsets and services they would need to offer?

Learning Objective: To enable students to understand how country-specific industry structure impacts the ability of firms to develop and sustain their competitive advantage; To crystallize the emergence of new centers of innovation in emerging markets and the challenges and opportunities that they pose to global firms; To foster discussion on how manufacturing firms can enter into more lucrative, service-based segments of the market.

Suggested Citation

Alcacer, Juan and Khanna, Tarun and Furey, Mary and Mabud, Rakeen Sayeeda, Emerging Nokia? (May 2, 2011). Harvard Business School Strategy Unit Case No. 710-429, Available at SSRN: https://ssrn.com/abstract=2006699

Juan Alcacer (Contact Author)

Harvard University - Strategy Unit ( email )

Harvard Business School
Soldiers Field Road
Boston, MA 02163
United States
617 495-6338 (Phone)
617 495-0355 (Fax)

Tarun Khanna

Harvard University - Strategy Unit ( email )

Harvard Business School
Boston, MA 02163
United States
617-495-6038 (Phone)
617-495-0355 (Fax)

Mary Furey

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Rakeen Sayeeda Mabud

Harvard University - Department of Government ( email )

1737 Cambridge St
Cambridge, MA 02138
United States

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