Cree, Inc.: An Update

Posted: 18 Feb 2012

See all articles by David J. Collis

David J. Collis

Harvard University - Business School (HBS)

Mary Furey

Harvard Business School

Date Written: March 1, 2011

Abstract

An update to "Cree Inc.: Which Bright Future?"

Learning Objective: Enables a discussion around the strategic choice of scope and a calculation of the willingness to pay concept; facilitates a discussion of the strategic issues that are involved when a new technology substitutes for a traditional technology.

Suggested Citation

Collis, David J. and Furey, Mary, Cree, Inc.: An Update (March 1, 2011). Harvard Business School Strategy Unit Case No. 711-491. Available at SSRN: https://ssrn.com/abstract=2006705

David J. Collis (Contact Author)

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Mary Furey

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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