Cree, Inc.: An Update
Posted: 18 Feb 2012
Date Written: March 1, 2011
Abstract
An update to "Cree Inc.: Which Bright Future?"
Learning Objective: Enables a discussion around the strategic choice of scope and a calculation of the willingness to pay concept; facilitates a discussion of the strategic issues that are involved when a new technology substitutes for a traditional technology.
Suggested Citation: Suggested Citation
Collis, David J. and Furey, Mary, Cree, Inc.: An Update (March 1, 2011). Harvard Business School Strategy Unit Case No. 711-491. Available at SSRN: https://ssrn.com/abstract=2006705
David J. Collis (Contact Author)
Harvard University - Business School (HBS) ( email )
Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States
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