Todovino: Can Your Rival Be Your Friend?
Posted: 18 Feb 2012
Date Written: January 30, 2012
Todovino sells Spanish wines through wine clubs and web sites. Founder-CEO Gonzalo Verdera has partnered with many companies to create cobranded wine clubs, but now he is pondering a joint venture with one of his rivals, a brick-and-mortar wine chain, where Todovino would provide the online presence for the chain. Should Verdera help his rival? What are the risks and benefits for Todovino?
Learning Objective: To discuss the advantages and disadvantages of collaborating with competitors. To examine ways to structure partnership agreements to gain the most value from such collaborations.
Suggested Citation: Suggested Citation