Todovino: Can Your Rival Be Your Friend?

Posted: 18 Feb 2012

See all articles by Francisco de Asis Martinez-Jerez

Francisco de Asis Martinez-Jerez

University of Notre Dame - Department of Accountancy

Lisa Brem

Harvard Business School

Date Written: January 30, 2012

Abstract

Todovino sells Spanish wines through wine clubs and web sites. Founder-CEO Gonzalo Verdera has partnered with many companies to create cobranded wine clubs, but now he is pondering a joint venture with one of his rivals, a brick-and-mortar wine chain, where Todovino would provide the online presence for the chain. Should Verdera help his rival? What are the risks and benefits for Todovino?

Learning Objective: To discuss the advantages and disadvantages of collaborating with competitors. To examine ways to structure partnership agreements to gain the most value from such collaborations.

Suggested Citation

Martinez-Jerez, Francisco de Asis and Brem, Lisa, Todovino: Can Your Rival Be Your Friend? (January 30, 2012). Harvard Business School Accounting & Management Unit Case No. 111-071. Available at SSRN: https://ssrn.com/abstract=2007238

Francisco de Asis Martinez-Jerez (Contact Author)

University of Notre Dame - Department of Accountancy ( email )

Mendoza College of Business
Notre Dame, IN 46556-5646
United States

Lisa Brem

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Register to save articles to
your library

Register

Paper statistics

Abstract Views
670
PlumX Metrics