Knowledge Discovery in Databases for Competitive Advantage
Journal of Management and Strategy, Vol. 3, No. 2, April 2012
14 Pages Posted: 25 Feb 2012 Last revised: 15 Apr 2012
Date Written: April 15, 2012
In today’s increasingly competitive business world, organizations are using ICT to advance their business strategies and increase their competitive advantage. One technological element that is growing in popularity is knowledge discovery in databases (KDD). In this paper, we propose an analytic framework which is applied to two cases concerning KDD. The first case presents an organization at the analysis stage of a KDD project. The second one shows how a multinational company leverages its databases by mining data to discover new knowledge.
Keywords: Knowledge Discovery, Data Mining, Databases, Strategy, Competitive Advantage
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