Knowledge Discovery in Databases for Competitive Advantage

Journal of Management and Strategy, Vol. 3, No. 2, April 2012

14 Pages Posted: 25 Feb 2012 Last revised: 15 Apr 2012

See all articles by Mark Gilchrist

Mark Gilchrist

Imperial College London - Imperial College Healthcare NHS Trust

Deana Lehmann Mooers

affiliation not provided to SSRN

Glenn Skrubbeltrang

Brock University - Faculty of Business

Francine Vachon

Brock University,Goodman School of Business

Date Written: April 15, 2012

Abstract

In today’s increasingly competitive business world, organizations are using ICT to advance their business strategies and increase their competitive advantage. One technological element that is growing in popularity is knowledge discovery in databases (KDD). In this paper, we propose an analytic framework which is applied to two cases concerning KDD. The first case presents an organization at the analysis stage of a KDD project. The second one shows how a multinational company leverages its databases by mining data to discover new knowledge.

Keywords: Knowledge Discovery, Data Mining, Databases, Strategy, Competitive Advantage

Suggested Citation

Gilchrist, Mark and Lehmann Mooers, Deana and Skrubbeltrang, Glenn and Vachon, Francine, Knowledge Discovery in Databases for Competitive Advantage (April 15, 2012). Journal of Management and Strategy, Vol. 3, No. 2, April 2012, Available at SSRN: https://ssrn.com/abstract=2008881

Mark Gilchrist

Imperial College London - Imperial College Healthcare NHS Trust ( email )

Praed St
London
United Kingdom

Deana Lehmann Mooers

affiliation not provided to SSRN ( email )

Glenn Skrubbeltrang

Brock University - Faculty of Business ( email )

St. Catharines, Ontario L2S 3A1
Canada

Francine Vachon (Contact Author)

Brock University,Goodman School of Business ( email )

1812 Sir Isaak Brock Way
St. Catharines, Ontario L2S 3A1
Canada
9056885550 (Phone)
9053785723 (Fax)

HOME PAGE: http://brocku.ca/goodman/faculty-research/faculty-directory/francine-vachon/

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