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Theory U and CSR 2.0: Alignment of Two Conceptual Approaches to Create Profound Innovation and Transformative Change in Corporate Sustainability and Responsibility

9 Pages Posted: 23 Feb 2012 Last revised: 11 Nov 2014

Jeroen A. van Lawick van Pabst

Zijn Werkt!

Wayne Visser

Antwerp Management School

Date Written: February 22, 2012

Abstract

Wayne Visser’s CSR 2.0 Model provides a compelling vision of how business can create transformative improvements in society and the environment. Otto Scharmer’s Theory U describes how profound personal and collective change really happens. This paper explores how these two conceptual approaches can be aligned, thus providing insights into how to create the profound innovation and transformative change needed in the realm of corporate sustainability and responsibility.

Keywords: Corporate sustainability and responsibility, systemic CSR, transformative CSR, CSR 2.0, Theory U, U-process, leadership, business, adoption, transformative change

JEL Classification: M14, 031, Q20, M13

Suggested Citation

van Lawick van Pabst, Jeroen A. and Visser, Wayne, Theory U and CSR 2.0: Alignment of Two Conceptual Approaches to Create Profound Innovation and Transformative Change in Corporate Sustainability and Responsibility (February 22, 2012). Available at SSRN: https://ssrn.com/abstract=2009341 or http://dx.doi.org/10.2139/ssrn.2009341

Jeroen A. Van Lawick van Pabst (Contact Author)

Zijn Werkt! ( email )

Dordrecht
Netherlands

HOME PAGE: http://www.zijnwerkt.nl

Wayne Visser

Antwerp Management School ( email )

Het Brantijser
Sint-Jacobsmarkt 9-13
Antwerp, 2000
Belgium

HOME PAGE: http://https://www.antwerpmanagementschool.be/en/

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