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What is Corporate Diplomacy?

16 Pages Posted: 23 Feb 2012  

Alberto Asquer

University of London, SOAS, Department of Financial and Management Studies; Universita di Cagliari - Dipartimento di Scienze Economiche ed Aziendali

Date Written: February 23, 2012

Abstract

This study aims to analyze the concept of corporate diplomacy, that is, the organizational behavior aimed at implementing favorable conditions for carrying out corporate activities. By following a cognitive-linguistic approach, the analysis outlines the meaning of corporate diplomacy along various dimensions, and in relation to other 'bordering' concepts such as diplomacy, economic or commercial diplomacy, negotiation, and public relations. The result of the analysis allows to better define what corporate diplomacy is, and offers interesting cues for acknowledging this activity as an important function of firms with intense relationships with governments and other entities alike.

Keywords: corporate diplomacy, negotiation, public relations

Suggested Citation

Asquer, Alberto, What is Corporate Diplomacy? (February 23, 2012). Available at SSRN: https://ssrn.com/abstract=2009812 or http://dx.doi.org/10.2139/ssrn.2009812

Alberto Asquer (Contact Author)

University of London, SOAS, Department of Financial and Management Studies ( email )

Thornhaugh Street
London, WC1H 0XG
United Kingdom

Universita di Cagliari - Dipartimento di Scienze Economiche ed Aziendali ( email )

Viale Fra Ignazio 17
Cagliari, 09123
Italy

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