25 Pages Posted: 26 Feb 2012 Last revised: 8 Jan 2015
Date Written: February 23, 2012
This work brings out the global framework for health related food taxes in the process of analysing the impact of yoga in reducing food consumption, reducing healthcare expenditure, developing human capabilities and in improving the performance in education. Two extremes states, overeating and disciplined consumption, are analysed for exhaustive list of activating factors for excessive consumption. For this purpose, excessive consumption is analysed to understand the temptation through the framework used for disciplined consumption. The business behaviour of inducing food consumption by facilitating consumption experience is called tickling food consumption. With the change of responsibility for food preparation shifting from family to business interest resulting in product engineering, a product may have one or more tickling factors which are summarised and a tickle tax is proposed to regulate each or all of the identified tickling factors. On the operational side, it is proposed that various capabilities developed by the yoga practitioners be measured under capability approach for human development to enable co-operation between health and human resource development efforts while invoking of Corporate Social responsibility (CSR) provisions would provide finance for prevention in the countries where there is no such law. The Carbon incentive for food energy, a performance based incentive mechanism, may simplify the global health governance efforts with the incentive being fixed for the environmental impact and for the reduced demand for the public health efforts. The incentive for the reduction in food consumption would be a shift from the view that physical activity merely burn calories.
Keywords: Yoga, Reduction in food consumption, food energy, Tickle tax, carbon credits, obesity, capability approach, food taxes
Suggested Citation: Suggested Citation
Srinivasan, Raghavendra Guru, Carbon Incentive for Physical Activity: Conceptualizing Clean Development Mechanism for Food Energy and the Global Framework for Health Related Food Taxes (February 23, 2012). Available at SSRN: https://ssrn.com/abstract=2010984 or http://dx.doi.org/10.2139/ssrn.2010984