Patterns in the Implementation of Corporate Responses to Chronic Problem Products
Journal of Managerial Issues, Vol. 6, No. 1, pp. 13-32, Spring 1994
Posted: 28 Feb 2012
Date Written: 1994
This study examines the implementation strategies of companies that have had to confront chronic safety or health issues plaguing their products, resulting in low image and sales losses. Chronic problem products are those which face long-standing health concerns. A firm's strategic orientation toward the issues that arise is a key determinant of the success the firm will have in managing these issues.
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