Patterns in the Implementation of Corporate Responses to Chronic Problem Products

Journal of Managerial Issues, Vol. 6, No. 1, pp. 13-32, Spring 1994

Posted: 28 Feb 2012

See all articles by Anthony Di Benedetto

Anthony Di Benedetto

Temple University

Raj Chandran

Temple University - Dean's Office; Temple University - Department of Marketing and Supply Chain Management

Date Written: 1994

Abstract

This study examines the implementation strategies of companies that have had to confront chronic safety or health issues plaguing their products, resulting in low image and sales losses. Chronic problem products are those which face long-standing health concerns. A firm's strategic orientation toward the issues that arise is a key determinant of the success the firm will have in managing these issues.

Suggested Citation

Di Benedetto, Anthony and Chandran, Raj, Patterns in the Implementation of Corporate Responses to Chronic Problem Products (1994). Journal of Managerial Issues, Vol. 6, No. 1, pp. 13-32, Spring 1994. Available at SSRN: https://ssrn.com/abstract=2011991

Raj Chandran

Temple University - Dean's Office ( email )

Philadelphia, PA 19122
United States

Temple University - Department of Marketing and Supply Chain Management ( email )

Philadelphia, PA 19122
United States

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