The Effectiveness of Microcomputer Exercises in Teaching Marketing Planning and Control
Journal of Education for Business, Vol. 64, No. 6, pp. 251-257, March 1989
Posted: 28 Feb 2012
Date Written: 1989
This paper describes a methodology for measuring the effectiveness of students' decision making while using a computer exercise dealing with marketing planning and control. The methodology directly assesses the output of the learning process (rather than some intermediate measure such as motivation). The procedure could be used by the instructor in assessing the value of the learning experience provided by the exercise.
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