Newprodex: A Knowledge-Based Expert System for Industrial Product Screening and Development in International Marketing

Asia Pacific Journal of Marketing and Logistics, Vol. 6, No. 3, pp. 48-75, 1994

Posted: 28 Feb 2012

See all articles by Anthony Di Benedetto

Anthony Di Benedetto

Temple University

Roger Calantone

Michigan State University

Victor Raj

Computer Science & Information Systems

Date Written: 1994

Abstract

Expert systems are computer systems, built through interaction with actual experts, that mimic human experts within a narrow domain. This paper describes the development of an expert system, NEWPRODEX, designed to screen industrial product concepts, identify potential financial successes, and diagnose opportunities for concept enhancement to improve its chances of success on the international marketplace. A running example illustrating a sample application of the NEWPRODEX system is provided. The concluding section discusses directions for model improvement.

Suggested Citation

Di Benedetto, Anthony and Calantone, Roger and Raj, Victor, Newprodex: A Knowledge-Based Expert System for Industrial Product Screening and Development in International Marketing (1994). Asia Pacific Journal of Marketing and Logistics, Vol. 6, No. 3, pp. 48-75, 1994. Available at SSRN: https://ssrn.com/abstract=2012005

Roger Calantone

Michigan State University ( email )

Agriculture Hall
East Lansing, MI 48824-1122
United States

Victor Raj

Computer Science & Information Systems ( email )

351 Business Building
Murray, KY 42071-3314
United States

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