Newprodex: A Knowledge-Based Expert System for Industrial Product Screening and Development in International Marketing
Asia Pacific Journal of Marketing and Logistics, Vol. 6, No. 3, pp. 48-75, 1994
Posted: 28 Feb 2012
Date Written: 1994
Expert systems are computer systems, built through interaction with actual experts, that mimic human experts within a narrow domain. This paper describes the development of an expert system, NEWPRODEX, designed to screen industrial product concepts, identify potential financial successes, and diagnose opportunities for concept enhancement to improve its chances of success on the international marketplace. A running example illustrating a sample application of the NEWPRODEX system is provided. The concluding section discusses directions for model improvement.
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