Understanding Competitive Interactions: The U.S. Commercial Aircraft Market
Journal of Managerial Issues, Vol. 9, No. 1, pp. 13-36, Spring 1997
Posted: 28 Feb 2012
Date Written: 1997
Data on a comprehensive set of product introductions, intended for or introduced into the U.S. commercial airliner market over the 1945 to 1970 span, are used to explore episodic patterns of competitive interaction. Our aim is to describe how metaphors might be used to help managers understand competitive interactions within their industry.
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