The Future of Biopasteur

Posted: 28 Feb 2012

See all articles by Giovanni Gavetti

Giovanni Gavetti

Dartmouth College - Tuck School of Business

Francesca Gino

Harvard University - Business School (HBS)

Date Written: April 5, 2011

Abstract

The purpose of this exercise is to let students experience a few biases that can be deleterious to strategic decision-making. In particular, students are induced to fall into a confirmatory trap, and to experience other biases such as anchoring and sampling bias. Although the exercise can be performed individually, it is a better vehicle to explore how some team-level dynamics and structural choices can either increase or reduce the probability of falling into such biases. The exercise creates a situation that mirrors the one leading to the Challenger disaster.

Suggested Citation

Gavetti, Giovanni and Gino, Francesca, The Future of Biopasteur (April 5, 2011). Harvard Business School Strategy Unit Case No. 711-508, Available at SSRN: https://ssrn.com/abstract=2012589

Giovanni Gavetti (Contact Author)

Dartmouth College - Tuck School of Business ( email )

Hanover, NH 03755
United States

Francesca Gino

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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