The Classical Recording Industry: Survival Techniques in a Shrinking Market

Journal of Arts Management, Law, and Society, Vol. 32, No. 1, pp. 25-36, Spring 2002

Posted: 28 Feb 2012

See all articles by Clyde Rolston

Clyde Rolston

affiliation not provided to SSRN

Anthony Di Benedetto

Temple University

Date Written: 2002

Abstract

Our purpose in this study is to explore the factors that lead to the success of small labels and their individual releases. We surveyed top-level managers of small classical labels about the key reasons for success or failure of their labels in general and of specific releases in particular. We gained useful managerial insights into the importance of package design, promotions, timing of releases, and distribution.

Suggested Citation

Rolston, Clyde and Di Benedetto, Anthony, The Classical Recording Industry: Survival Techniques in a Shrinking Market (2002). Journal of Arts Management, Law, and Society, Vol. 32, No. 1, pp. 25-36, Spring 2002. Available at SSRN: https://ssrn.com/abstract=2012594

Clyde Rolston

affiliation not provided to SSRN ( email )

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