Purchasing Joins the NPD Team
Research-Technology Management, Vol. 46, No. 4, pp. 45-51, July-August 2003
Posted: 28 Feb 2012
Date Written: 2003
As firms come under pressure to reduce costs and improve product quality, the role of purchasing is changing. The focus of purchasing now often emphasizes integration back up the supply chain, and sourcing a product or service rather than just purchasing it. Firms need to consider the potential strategic contribution of purchasing, and decide whether it is worthwhile to integrate purchasing more fully into their own new product development process.
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