Clustering Product Launches by Price and Launch Strategy
Journal of Business and Industrial Marketing, Vol. 22, No. 1, pp. 4-19, 2007
Posted: 28 Feb 2012
Date Written: 2007
The purpose of this paper is to examine the interaction of pricing strategies with other aspects of launch, in particular timing, logistics/inventory strategy, and coordination with support organizations, and the effect on profit and competitive performance.
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