Clustering Product Launches by Price and Launch Strategy

Journal of Business and Industrial Marketing, Vol. 22, No. 1, pp. 4-19, 2007

Posted: 28 Feb 2012

Date Written: 2007

Abstract

The purpose of this paper is to examine the interaction of pricing strategies with other aspects of launch, in particular timing, logistics/inventory strategy, and coordination with support organizations, and the effect on profit and competitive performance.

Suggested Citation

Calantone, Roger and Di Benedetto, Anthony, Clustering Product Launches by Price and Launch Strategy (2007). Journal of Business and Industrial Marketing, Vol. 22, No. 1, pp. 4-19, 2007 . Available at SSRN: https://ssrn.com/abstract=2012621

Roger Calantone

Michigan State University ( email )

Agriculture Hall
East Lansing, MI 48824-1122
United States

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