What Contributes to the Enhanced Use of Customer, Competition and Technology Knowledge for Product Innovation Performance? A Survey of Multinational Companies’ Subsidiaries Operating in China

Industrial Marketing Management, Vol. 38, No. 2, pp. 207-218, February 2009

Posted: 28 Feb 2012

See all articles by junfeng zhang

junfeng zhang

affiliation not provided to SSRN

Scott Hoenig

affiliation not provided to SSRN

Anthony Di Benedetto

Temple University

Richard Lancioni

Temple University - Department of Marketing and Supply Chain Management

Arvind Phatak

Temple University - Department of Strategic Management

Date Written: 2009

Abstract

This study extends an emerging research area in knowledge management to new product development by empirically examining the factors associated with the use of different types of knowledge flows from various sources and product innovation performance (i.e., market success of new products) in the multinational companies' subsidiaries in China. The findings seem to indicate the vitality of considering a broad spectrum of knowledge management related variables such as a subsidiary's product development strategy, market conditions it faces, its knowledge capacity and knowledge support structure. Furthermore, we found that subsidiaries with better performance are generally excel in the use of competition knowledge flow, the development of moderate innovative products, communication among different functional departments or product development groups, the codification of knowledge, and a supportive culture.

Suggested Citation

zhang, junfeng and Hoenig, Scott and Di Benedetto, Anthony and Lancioni, Richard and Phatak, Arvind, What Contributes to the Enhanced Use of Customer, Competition and Technology Knowledge for Product Innovation Performance? A Survey of Multinational Companies’ Subsidiaries Operating in China (2009). Industrial Marketing Management, Vol. 38, No. 2, pp. 207-218, February 2009. Available at SSRN: https://ssrn.com/abstract=2012692

Junfeng Zhang

affiliation not provided to SSRN ( email )

Scott Hoenig

affiliation not provided to SSRN ( email )

Richard Lancioni

Temple University - Department of Marketing and Supply Chain Management ( email )

Philadelphia, PA 19122
United States

Arvind Phatak

Temple University - Department of Strategic Management ( email )

Fox School of Business and Management
Philadelphia, PA 19122
United States

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