State Bank of India: Transforming a State Owned Giant

Posted: 28 Feb 2012

See all articles by Rajiv Lal

Rajiv Lal

Harvard Business School

Rachna Tahilyani

Harvard Business School, India Research Center

Date Written: April 19, 2011

Abstract

February 2011: O.P. Bhatt reflected contentedly on his five-year term as Chairman of State Bank of India (SBI), India's largest commercial bank. He had led SBI on a journey of transformation from an old, hierarchical, transaction oriented, government bank to a modern, customer focused, and technologically advanced universal bank. In 2006, when Bhatt assumed leadership, SBI had been losing market share for over two decades to private and foreign banks. Analysts and industry observers had predicted that at the prevailing growth rates ICICI Bank, a private bank launched in 1994, would overtake SBI in terms of deposits in four years. However, by 2010, SBI had more than doubled its profits, deposits and advances; regained market share and won the Asian Banker Achievement award for the strongest bank in the Asia Pacific region.

Learning Objective: Demonstrate successful turnaround and increased revenues by focusing on customer management and relationships.

Suggested Citation

Lal, Rajiv and Tahilyani, Rachna, State Bank of India: Transforming a State Owned Giant (April 19, 2011). Harvard Business School Marketing Unit Case No. 511-114. Available at SSRN: https://ssrn.com/abstract=2012725

Rajiv Lal (Contact Author)

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States
617-495-1257 (Phone)
617-496-5637 (Fax)

HOME PAGE: http://dor.hbs.edu/fi_redirect.jhtml?facInfo=bio&facEmId=rlal

Rachna Tahilyani

Harvard Business School, India Research Center ( email )

Mahindra Towers, 5th Floor, B Wing
Worli
Mumbai, 400018
India

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