Radical Fashion and Radical Fashion Innovation
Journal of Global Fashion Marketing, Vol. 1, No. 4, pp. 194-204, December 2010
Posted: 28 Feb 2012
Date Written: 2010
Radical fashions are defined here as those that may never enter the market at all, and exist primarily in runway shows and publicity. By contrast, radical fashion innovations may be very successful in the marketplace. Radical fashions represent a clear break from the old designs, as opposed to incremental fashions, which are defined as an extension or evolution of the old designs.
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