Radical Fashion and Radical Fashion Innovation

Journal of Global Fashion Marketing, Vol. 1, No. 4, pp. 194-204, December 2010

Posted: 28 Feb 2012

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Dan Zhang

affiliation not provided to SSRN

Anthony Di Benedetto

Temple University

Date Written: 2010

Abstract

Radical fashions are defined here as those that may never enter the market at all, and exist primarily in runway shows and publicity. By contrast, radical fashion innovations may be very successful in the marketplace. Radical fashions represent a clear break from the old designs, as opposed to incremental fashions, which are defined as an extension or evolution of the old designs.

Suggested Citation

Zhang, Dan and Di Benedetto, Anthony, Radical Fashion and Radical Fashion Innovation (2010). Journal of Global Fashion Marketing, Vol. 1, No. 4, pp. 194-204, December 2010. Available at SSRN: https://ssrn.com/abstract=2012748

Dan Zhang

affiliation not provided to SSRN ( email )

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