The Effects of Country and Gender Differences on Consumer Innovativeness and Decision Processes in a Highly Globalized High-Tech Product Market

Asia Pacific Journal of Marketing and Logistics, Vol. 23, No. 5, pp. 714-744, 2011

Posted: 28 Feb 2012

See all articles by Wooyang Kim

Wooyang Kim

Temple University - Department of Marketing and Supply Chain Management

Anthony Di Benedetto

Temple University

Richard Lancioni

Temple University - Department of Marketing and Supply Chain Management

Date Written: 2011

Abstract

The purpose of this paper is to focus on two objectives. First, to investigate how two consumer innovativeness measures (domain-specific innovativeness (DSI) and general innovativeness (GI)) in a highly globalized product market (i.e. laptop computer) are related to two widely used demographics, country and gender. Second, to examine how innovativeness affects a series of consumer decisions such as information search, opinion dependency, and store choice.

Suggested Citation

Kim, Wooyang and Di Benedetto, Anthony and Lancioni, Richard, The Effects of Country and Gender Differences on Consumer Innovativeness and Decision Processes in a Highly Globalized High-Tech Product Market (2011). Asia Pacific Journal of Marketing and Logistics, Vol. 23, No. 5, pp. 714-744, 2011. Available at SSRN: https://ssrn.com/abstract=2012784

Wooyang Kim

Temple University - Department of Marketing and Supply Chain Management ( email )

Philadelphia, PA 19122
United States

Richard Lancioni

Temple University - Department of Marketing and Supply Chain Management ( email )

Philadelphia, PA 19122
United States

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