Caesars Entertainment: CodeGreen

Posted: 28 Feb 2012

See all articles by George Serafeim

George Serafeim

Harvard University - Harvard Business School

Robert G. Eccles

University of Oxford - Said Business School

Tiffany A. Clay

Harvard Business School

Date Written: February 21, 2012

Abstract

The case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction.

Learning Objective: The relationship between sustainability, employee motivation, and customer satisfaction.

Suggested Citation

Serafeim, George and Eccles, Robert G. and Clay, Tiffany A., Caesars Entertainment: CodeGreen (February 21, 2012). Harvard Business School General Management Unit Case No. 111-115. Available at SSRN: https://ssrn.com/abstract=2012791

George Serafeim (Contact Author)

Harvard University - Harvard Business School ( email )

381 Morgan Hall
Boston, MA 02163
United States

HOME PAGE: http://goo.gl/q4cJ5A

Robert G. Eccles

University of Oxford - Said Business School ( email )

Park End Street
Oxford, OX1 1HP
Great Britain

Tiffany A. Clay

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Register to save articles to
your library

Register

Paper statistics

Abstract Views
530
PlumX Metrics