Caesars Entertainment: CodeGreen
Posted: 28 Feb 2012
Date Written: February 21, 2012
Abstract
The case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction.
Learning Objective: The relationship between sustainability, employee motivation, and customer satisfaction.
Suggested Citation: Suggested Citation
Serafeim, George and Eccles, Robert G. and Clay, Tiffany A., Caesars Entertainment: CodeGreen (February 21, 2012). Harvard Business School General Management Unit Case No. 111-115, Available at SSRN: https://ssrn.com/abstract=2012791
Feedback
Feedback to SSRN
If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday.