Online Research Guide

Posted: 1 Mar 2012

See all articles by Lynda M. Applegate

Lynda M. Applegate

Harvard University - Entrepreneurial Management Unit

William Kerr

Harvard University - Entrepreneurial Management Unit

Ann Cullen

Harvard Business School

Alexis Brownell

Harvard Business School

Date Written: April 23, 2011

Abstract

This note provides students with an approach to using online databases to analyze companies, industries, markets, including country markets.

Learning Objective: Used in conjunction with the Analyzing Business Models tool to support analysis and decision making on the viability of a company's business model or the business plan for a new opportunity.

Suggested Citation

Applegate, Lynda M. and Kerr, William R. and Cullen, Ann and Brownell, Alexis, Online Research Guide (April 23, 2011). Harvard Business School Entrepreneurial Management Case No. 811-095. Available at SSRN: https://ssrn.com/abstract=2013219

Lynda M. Applegate (Contact Author)

Harvard University - Entrepreneurial Management Unit ( email )

Cambridge, MA 02163
United States

William R. Kerr

Harvard University - Entrepreneurial Management Unit ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Ann Cullen

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Alexis Brownell

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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