Reckitt Benckiser: Fast and Focused Innovation

Posted: 1 Mar 2012

See all articles by Rebecca M. Henderson

Rebecca M. Henderson

Harvard Business School; NBER

Ryan Johnson

Harvard University - Business School (HBS)

Date Written: August 2, 2011

Abstract

Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth categories and to nurture the Powerbrands with innovation and roll them out globally. The Powerbrands had steady double digit growth year over year, attracted a devoted customer base and typically grabbed high margins. This case examines the Powerbrands strategy, RB's devotion to fast and focused innovation and its execution of that strategy.

Learning Objective: Examine a large consumer products goods company to understand levers for innovation, high performance culture, and high impact, grassroots product development.

Suggested Citation

Henderson, Rebecca M. and Johnson, Ryan, Reckitt Benckiser: Fast and Focused Innovation (August 2, 2011). Harvard Business School Strategy Unit Case No. 311-116. Available at SSRN: https://ssrn.com/abstract=2013390

Rebecca M. Henderson (Contact Author)

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

NBER

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

Ryan Johnson

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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