Ultimate Fighting Championship: License to Operate (A)
Posted: 29 Feb 2012
Date Written: February 1, 2012
The case describes the challenges that Ultimate Fighting Championship faced as a result of regulatory opposition and loss of the license to operate. The genesis of the business idea, the subsequent growth, and the fall of the UFC are described. The case concludes with Lorenzo Fertitta deciding whether to invest in the company.
Learning Objective: The importance of the license to operate for the sustainability of the corporation.
Suggested Citation: Suggested Citation