Nestle SA: Nutrition, Health and Wellness Strategy

Posted: 1 Mar 2012

See all articles by Rebecca M. Henderson

Rebecca M. Henderson

Harvard Business School; NBER

Ryan Johnson

Harvard University - Business School (HBS)

Date Written: August 2, 2011

Abstract

In 1997 Nestle committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestle including merger and acquisition choices, strategies for improving products, and packaging innovations that helped Nestle built credibility with the consumer in NHW, raised profit margins, continued strong growth and differentiated the firm.

Learning Objective: To examine how Nestle used a strategic commitment to guide the firm's investments/divestments, innovation focus, R&D strategy and strategic positioning. Focus is on the commitment and unwavering support for the strategy and also the tough decisions that a large firm comes up against when parts of its business may not be in concert with its strategy.

Suggested Citation

Henderson, Rebecca M. and Johnson, Ryan, Nestle SA: Nutrition, Health and Wellness Strategy (August 2, 2011). Harvard Business School Strategy Unit Case No. 311-119. Available at SSRN: https://ssrn.com/abstract=2013415

Rebecca M. Henderson (Contact Author)

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
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NBER

1050 Massachusetts Avenue
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Ryan Johnson

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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