Cloud Computing: Clear Skies Ahead

Posted: 1 Mar 2012

See all articles by Stefan Heng

Stefan Heng

Cooperative State University Baden-Wuerttemberg

Date Written: March 1, 2012


Cloud service providers advertise with their ability to deliver memory capacity and software over the Web whatever the user’s location and device, claiming they can rapidly adapt this to requirements. That way, users can concentrate on their core competences and farm out peripheral business activities to specialised service providers. On the whole, the introduction of cloud computing is making slower headway than the term’s media presence would suggest. Among the reasons causing potential users to hold back at present are security concerns and uncertainty over which technical version will ultimately assert itself. But in the medium term the basic idea behind cloud computing stands a good chance of being implemented more broadly in a world of globally organised value chains.

Keywords: IT, cloud computing, value chain

JEL Classification: L81, O14, O33, P33

Suggested Citation

Heng, Stefan, Cloud Computing: Clear Skies Ahead (March 1, 2012). Available at SSRN:

Stefan Heng (Contact Author)

Cooperative State University Baden-Wuerttemberg ( email )

Coblitzallee 1
Mannheim, Baden-Wuerttemberg 68163
+49 621 4105 1183 (Phone)


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