InnoCentive.Com (B)

Posted: 1 Mar 2012

See all articles by Karim R. Lakhani

Karim R. Lakhani

Harvard Business School - Technology and Operations Management Group; Harvard Institute for Quantitative Social Science; Harvard University - Berkman Klein Center for Internet & Society

Eric Lonstein

affiliation not provided to SSRN

Date Written: August 17, 2011

Abstract

InnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. In 2008, InnoCentive introduced "InnoCentive@Work" (lC@W), which recognized clients' reluctance to share problems and solutions with an external network. Instead, IC@W enabled clients to foster open collaboration amongst its own employees. IC@W became the fastest growing product in InnoCentive's portfolio. In 2010, InnoCentive added "team project rooms" which allowed small groups of solvers from InnoCentive's community to openly add posts and discussion threads after agreeing to the confidentiality and IP transfer requirements of the client. The case raises the questions of how the team room concept could be improved and how clients could be convinced of its benefits.

Learning Objective: To discuss the rationale for firms to participate in open innovation with external networks, and how to structure a platform to incent firms to participate.

Suggested Citation

Lakhani, Karim R. and Lonstein, Eric, InnoCentive.Com (B) (August 17, 2011). Harvard Business School General Management Unit Case No. 612-026. Available at SSRN: https://ssrn.com/abstract=2014058

Karim R. Lakhani (Contact Author)

Harvard Business School - Technology and Operations Management Group ( email )

Boston, MA 02163
United States
617-495-6741 (Phone)

Harvard Institute for Quantitative Social Science ( email )

1737 Cambridge St.
Cambridge, MA 02138
United States

Harvard University - Berkman Klein Center for Internet & Society ( email )

Harvard Law School
23 Everett, 2nd Floor
Cambridge, MA 02138
United States

Eric Lonstein

affiliation not provided to SSRN ( email )

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